For the first time in league history, NBA standouts wore the iconic Jumpman on their chest during the NBA All-Star Game. Jordan Brand revealed its first-ever NBA All-Star Edition uniforms along with other marquee products at its Future of Flight event in Los Angeles. Broadcast live on NBA and TNT, the event included panel discussion with Spike Lee, theatrical reveal of the uniforms and product, and wrapped with a live performance by Travis Scott.

Role: Partner Agency Creative Director + Design Lead

collaboration w/ Optimist Inc. + Jordan Brand Design