Nike LIve is a series of consumer first and data driven neighborhood concept shops. Nike By Melrose, the first, is located and curated based on insights from and services for Nike + members. Bi-weekly product refreshes, Buy Online Pick Up In-store, curbside service, and locally aimed programming make this a one of a kind in a quickly evolving retail landscape.

Role: Partner Agency Creative Director + Design Lead

collaboration w/ Optimist Inc + Nike Retail Innovation/ Brand Design