Creative Direction for Puma’s Futrograde. A 2022 New York Fashion Week experience. Responsible for show concept, production design, digital experience and content.

Puma’s Return to fashion week where music, style, and digital innovation meet on a journey from the past to the future.

In collaboration with entire Puma Team, June Ambrose (Fashion Creative Direction and Styling), Holly Blakey (Choreography), Daniel Sannwald (Film Direction), Dani Edgren (Creative Production)

WATCH SHOW TEASER HERE