UNDEFEATED US/JP/HK

Concepted, designed, and created a new retail identity for streetwear brand and sneaker store: Undefeated. Bespoke and curated materials and fixtures were built around a new pallet and merchandising philosophy.

The designs were brought start to finish with local partners in Glendale, Shibuya, and Hong Kong. The identity has been rolled out across other global locations.

ROLE: Creative + Design Direction

in collaboration with WEST OF WEST

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